ChatGPT Image 2.0 經營社群必備:30 個設計師專用 Prompt(IG 輪播、Threads 長圖、作品展示)

從個人品牌 hero 圖到年度數據回顧,把 OpenAI 最新圖像模型變成你的社群素材引擎
設計師 Riven

設計師 Riven

2026年4月27日 上午 3:46

做社群最累的不是構想,是不停輸出視覺素材。每天一張貼文圖、每週一組 IG 輪播、每個月一份數據卡、每季一波個人品牌 hero shot——設計師再會做圖,產量永遠跟不上演算法的胃口。Figma 開到第十個分頁,還在拉相同的標題卡。

2026 年 4 月推出的 ChatGPT Image 2.0(API 名稱 gpt-image-2)改變了這個耗能。它的中文字寫得對、版面結構抓得準、Thinking 模式下單次能產出 8 張風格連貫的圖。對需要持續餵內容的社群經營者來說,這是從「靈感工具」升級成「素材引擎」的分水嶺。

這篇文章整理了 30 個分類 prompt,全部以英文撰寫(這個模型在英文 prompt 上的指令遵循能力最穩定),對應設計師日常社群會用到的六種場景。每一個都是模板,把括號裡的變數換成你自己的東西就能直接跑。

CHAPTER 01 / WHY IT MATTERS

為什麼 ChatGPT Image 2.0 是社群經營的轉折點

先講結論:對設計師來說,過去用 Midjourney、DALL-E 3 做社群素材的最大痛點是「離可用還差最後一哩」——構圖看起來不錯,但中文字像鬼畫符、品牌名拼錯、版面散掉、同一個角色畫第二次完全變成另一個人。你不能直接放上 IG,得進 Photoshop 補字補貼回 logo。

Image 2.0 把這三道障礙幾乎清空了。對社群來說有三個關鍵能力:

CAPABILITY 01

中文字級正確、能放上去就直接用

過去 AI 圖最大笑點是文字。Image 2.0 在中日韓、印地語、孟加拉語等非拉丁文字的渲染準確率大幅提升,PixVerse 實測 20 張中有 19 張字寫得對。對 quote card、IG 輪播、活動海報來說,這是直接決定「能不能 ship」的能力。

CAPABILITY 02

先「想」再畫,版面不再亂

這是業界第一個內建 reasoning 的圖像模型。Thinking 模式下,模型會先研究 prompt、規劃版面、查證事實,再下筆。對資訊圖表、簡報、長文字長圖、密集多元素的版面來說,成功率遠超前代。

CAPABILITY 03

一次 8 張、角色與風格連貫

對社群來說最關鍵:IG 8 連發輪播、漫畫分鏡、系列封面、產品多角度,過去要產一致風格得來回 prompt 十次以上。Image 2.0 在 Thinking 模式下單一 prompt 可一次產出 8 張連貫的圖,角色、配色、構圖都不會跑掉。

▲ OPENAI 官方發表會 KEYNOTE

"

最好的社群素材,不是讓人哇一聲的那張,是你今天 ship 出去、明天還能再 ship 的那張。

— RIVEN

CHAPTER 02 / FUNDAMENTALS

寫 prompt 前要知道的 5 個社群心法

這 5 條來自 OpenAI 官方 cookbook 的 prompting guide,是工程師在 alpha 階段反覆驗證出來的模式。先把心法看完再進範例,效果差很多。

01 / 用 ARTIFACT SPEC 思維寫,不是 ILLUSTRATION 思維

不要寫「一張漂亮的 IG 貼文」,要寫「a 1080×1350 Instagram post for [your brand], featuring [headline] in 48pt bold, with [accent color] background」。把它當成交付物的規格書,不是插畫描述。Image 2.0 在 spec 思維下表現遠優於寫意敘述。

02 / 文字用引號鎖死、字體風格直接寫

要出現在畫面裡的字一律用 "verbatim text here" 或 ALL CAPS 包起來,模型才不會擅自改字。字體風格直接寫 bold sans-serif、condensed grotesk、Georgia serif、handwritten marker,不用真的指定 Helvetica(模型不認得字型授權,但認得風格)。中文字寫進 prompt 時也用引號包起來:headline reads "持續輸出,比完美更重要"

03 / 用真實尺寸與長寬比,不要用「直式」「橫式」

Image 2.0 支援從 3:1 到 1:3 的任意長寬比。直接寫 1080×1350(IG post)、1080×1920(IG story)、1500×500(X 橫幅)、1280×720(YouTube 縮圖)會比寫「portrait」「landscape」精準很多。記得社群尺寸都要在 prompt 裡明確指定。

04 / 防呆三件套永遠要寫

每個 prompt 結尾都加 No watermark, no extra text, no random logos。模型偶爾會自己加上看起來像 logo 的圖案、奇怪的英文標語、或浮水印,這三句話可以擋掉 90%。社群素材尤其重要,不然會多出一堆要 P 掉的東西。

05 / 系列要連貫就用 "the same character" + 上傳第一張

想做角色一致的系列貼文(IG 連續八張、漫畫分鏡),先用 Thinking 模式生第一張當錨點,後面每張都把第一張當參考圖上傳,並寫 same character, same outfit, same style as input image。Image 2.0 的 input fidelity 遠強於前代,能撐住 5–8 張不崩。

CHAPTER 03 / PERSONAL BRAND

個人品牌視覺|Prompt 01–05

先把個人品牌的「定裝照」做好,後面所有貼文素材才有參考點。這五個 prompt 對應你會反覆用到的:大頭貼、橫幅、bio 圖、avatar、自我介紹卡。所有變數用 [方括號] 標出來,自己替換。

PROMPT 01|編輯部風格大頭貼

用途:LinkedIn / Threads / IG profile photo(1:1)

A photorealistic editorial portrait of [a 30-something East Asian designer with shoulder-length hair, wearing a charcoal merino sweater]. Soft north-facing window light from the left, neutral warm gray background, subtle film grain, 85mm lens look, shallow depth of field. Eyes engage the camera with calm confidence. No glamour retouching, real skin texture and pores visible. Square 1:1 framing, head and shoulders, plenty of negative space at the top.

PROMPT 02|社群橫幅 with name + tagline

用途:X / LinkedIn / Threads cover banner(1500×500)

A 1500×500 social media banner for a designer's profile. Warm dark background (#14110d), thin gold horizontal rule running across the middle. On the left: large display name "[YOUR NAME]" in 72pt thin sans-serif white, below it a tagline "[Designer · Educator · Newsletter writer]" in 18pt secondary gray. On the right: a single small abstract gold geometric mark, balanced negative space. Editorial magazine feel, no extra text, no watermark, no busy patterns.

PROMPT 03|About-me mood board 圖

用途:個人網站 about page hero、IG 自介貼文(1080×1350)

A flat-lay editorial mood board for a designer's about page, top-down photograph on a warm beige linen surface. Arranged objects: a black Moleskine notebook with a fountain pen, a small ceramic coffee cup, three Pantone chip cards in muted colors, an open book showing typography spreads, a film camera, a single dried eucalyptus stem. Soft window light from the upper-left, real shadows, slight imperfection in arrangement. 1080×1350. No text, no logos, no overly styled food-photography polish.

PROMPT 04|風格化 avatar 插畫

用途:個人 logo 頭像、podcast cover、newsletter avatar

A minimalist vector-style illustrated avatar of [a person with short dark hair, round glasses, wearing a turtleneck], in the style of editorial New Yorker spot illustrations. Limited two-color palette: warm cream background and a single muted gold for the figure. Simple confident lines, no shading gradients, balanced negative space, strong silhouette that reads at small sizes. Centered composition, generous padding, no text, no signature, no watermark.

PROMPT 05|自我介紹卡(What I do)

用途:IG pinned post、Threads 自介、新粉絲導流

A 1080×1350 Instagram introduction card. Warm off-white background. Top-left small label "ABOUT" in 11pt monospace gold, all caps, letter-spacing 3pt. Below it, a 42pt thin serif headline "Hi, I'm [your name]". Then a three-line bio in 18pt regular sans-serif: "Designer based in [Taipei]. / I write about [AI × design]. / [10,000+] students." Bottom-right a single small gold dot as visual anchor. Tons of breathing space, magazine-cover composition, no other elements.

CHAPTER 04 / IG CAROUSEL

IG 輪播與設計教學|Prompt 06–10

輪播是 IG 演算法現在最吃的格式,但要產 8 張風格連貫的卡是真累。Thinking 模式下,Image 2.0 可以一次出 8 張角色與排版都連貫的圖,是這代最值得投資的能力。

ChatGPT Image 2.0 IG 輪播範例|風格連貫的多面板貼文

▲ OpenAI 官方範例:4 panel reel 輪播,角色與構圖連貫

PROMPT 06|5 張一組設計知識卡

用途:IG 輪播教學貼(1080×1350 × 5)

Generate a 5-panel Instagram carousel teaching "[5 typography rules every designer should know]". Each panel is 1080×1350 with consistent design system: warm off-white background, 11pt monospace gold label "RULE 0X" top-left, 42pt thin serif rule title centered upper-third, 16pt body sans-serif explanation in middle, single small visual diagram or example below. Panel 1 is the cover with the topic title, panels 2–5 are one rule each. Same typography, same color, same margins across all panels. No watermark, no extra logos.

PROMPT 07|Before / After 對比卡

用途:作品改造、教學前後對比(1080×1350)

A 1080×1350 split-screen Before/After comparison card for a design redesign post. Top half labeled "BEFORE" in 14pt monospace red, showing [a generic flat website hero section with cluttered text]. Bottom half labeled "AFTER" in 14pt monospace green, showing [the same hero with proper hierarchy, single bold headline, generous whitespace]. Thin horizontal divider between them. Background warm off-white. Footer line in 11pt gray reads "[Redesign by your name]". No extra decoration.

PROMPT 08|工具比較表卡

用途:軟體比較貼、工具推薦(1080×1350)

A 1080×1350 comparison table card titled "[Figma vs Sketch: 5 differences]" rendered as a clean magazine-style infographic. Two-column layout, each column headed by the tool name in 24pt bold. Below: 5 rows of comparison criteria on the left in 14pt gray, paired check / cross icons on each side, short descriptor under each. Warm off-white background, thin hairline rules between rows, single accent gold for highlights. Bottom credit "[your handle]" in 10pt monospace right-aligned.

PROMPT 09|Step-by-step 教學輪播

用途:流程教學貼(1080×1350 × 6)

A 6-panel Instagram carousel teaching "[How to structure a logo design process]". Panel 1: cover with the topic in 48pt bold serif, gold accent line below. Panels 2–6: each shows STEP 0X label top-left in monospace gold, step name in 32pt thin sans-serif, one explanatory paragraph in 16pt regular, and a clean line-art icon illustrating the step. Same warm off-white background, identical layout grid, gold accents only. Use the same icon style across all panels. No watermark.

PROMPT 10|列表式設計建議卡

用途:條列式技巧分享(1080×1350)

A 1080×1350 list card titled "[7 things I wish I knew as a junior designer]". Title in 36pt thin serif at the top with generous padding. Below: a numbered list 01–07 in monospace gold numerals followed by short one-line tips in 18pt regular sans-serif body color. Thin hairline between each row. Bottom: small handle "[@yourhandle]" in 10pt gray. Warm off-white background, magazine column proportions, no decorative elements, no logos.

CHAPTER 05 / TEXT-FORWARD

Threads 與文字長圖|Prompt 11–15

這一類最考驗模型的中文渲染。過去用 Midjourney 寫中文 quote card 幾乎不可能,現在 Image 2.0 可以做到,但訣竅是把要寫的字用引號包住、明確指定字型風格與大小。Threads 演算法吃文字長圖,這五個是高頻使用的版型。

PROMPT 11|短句金句卡

用途:Threads 引言、IG 語錄(1080×1350)

A 1080×1350 quote card. Warm cream background. A single oversized 88pt thin Georgia-style serif quotation reads "[持續輸出,比完美更重要]" centered with generous line-height. Above it a small 11pt monospace gold label "ON CRAFT". Below the quote, attribution "— [your name]" in 14pt regular sans-serif gray. Tons of negative space top and bottom. No watermark, no extra graphics, no decorative borders.

PROMPT 12|觀點長圖(Hot take 卡)

用途:Threads 觀點貼、行業評論(1080×1350)

A 1080×1350 opinion post card. Top-left small label "HOT TAKE" in 11pt monospace red, all caps. Headline below in 38pt bold sans-serif: "[你不需要更多工具,你需要 ship 完一個]". Then a 3-line body explaining the take in 18pt regular gray, comfortable line-height. Bottom thin gold horizontal rule, attribution "[@yourhandle · designer]" right-aligned in 11pt monospace. Warm off-white background, editorial newsletter style, no other elements.

PROMPT 13|提問互動卡

用途:促進留言互動、社群提問(1080×1350)

A 1080×1350 question card designed to drive engagement. Centered oversized 96pt thin serif question mark glyph in light gold (#d4a259) at the top. Below it the actual question in 32pt regular sans-serif: "[你工作的時候用什麼字體?]". Sub-line in 16pt italic gray: "Reply with your go-to choice." Warm cream background, no other elements, very calm composition that invites a tap-to-reply.

PROMPT 14|兩列對照圖(X vs Y)

用途:對立觀點、習慣對比(1080×1350)

A 1080×1350 split comparison post. Title at top in 32pt bold sans-serif: "[初級設計師 vs 資深設計師]". Below, two clean columns separated by a thin gold vertical rule. Left column header in 16pt monospace gray "JUNIOR", right header "SENIOR" in monospace gold. Five short comparison rows under each header in 14pt regular, simple and balanced. Bottom handle in 10pt right-aligned. Warm off-white background, no graphics or icons, pure typography composition.

PROMPT 15|列表式建議圖

用途:實用建議貼(1080×1350)

A 1080×1350 list-format social post titled "[5 things to do before you open Figma]". Title in 38pt thin serif at top. Below: 5 rows numbered 01–05 in oversized monospace gold numerals (28pt) on the left, paired with one-line action items in 16pt regular sans-serif on the right. Each row separated by tons of whitespace. No icons, no illustrations, no logos—pure type-driven editorial composition. Warm cream background.

CHAPTER 06 / PORTFOLIO

作品集與專案展示|Prompt 16–20

作品要被看到,需要的不是更多作品,是更會講故事的封面。這五個 prompt 對應你在 IG、Behance、個人網站會用到的:專案封面、case study 流程、mockup 組合、過程紀錄、portfolio hero。

ChatGPT Image 2.0 UI mockup 範例|農夫市集 app

▲ OpenAI 官方範例:iPhone frame 內的 UI mockup

PROMPT 16|專案封面圖

用途:IG 專案發表、Behance cover(1080×1350)

A 1080×1350 portfolio project cover titled "[Project Name]". Composition: large 14pt monospace gold label "CASE STUDY · 2026" top-left, project name in 56pt bold sans-serif center-left, one-line project description in 16pt regular gray below. Right half: a tasteful single mockup of [the project's main deliverable, e.g., a mobile app screen on a clean device frame]. Warm off-white background, generous whitespace, magazine-cover proportions. No multiple mockups, no logos, no decorative elements.

PROMPT 17|Case study 流程圖

用途:作品集流程說明(1080×1350)

A clean 1080×1350 case study process diagram showing 5 stages: Research → Wireframe → Visual → Prototype → Test. Each stage rendered as a small rectangular card with stage name in 18pt bold, brief sub-line in 12pt gray, and a minimal line-art icon. Cards connected by thin gold arrows in a horizontal flow that wraps to two rows. Warm off-white background, consistent card sizing, perfect alignment. Title at top "[Project Name] · Process" in 28pt thin serif. No watermark, no extra explainer text.

PROMPT 18|多 mockup 組合圖

用途:跨裝置展示(1080×1350)

A 1080×1350 device mockup composition for a design project. Floating in space on a soft warm beige gradient: a tilted iPhone showing [the app home screen], a flat MacBook Pro showing [the desktop dashboard], and a square print A4 brochure showing [the brand identity]. Cohesive lighting from upper-left, soft realistic shadows under each device, no harsh reflections. Devices read as physical objects, not flat illustrations. Project name "[Project]" in small 14pt monospace gold bottom-left. No extra text, no watermark.

PROMPT 19|設計過程紀錄圖

用途:behind-the-scenes、過程貼(1080×1350)

A photorealistic top-down photo of a designer's workspace mid-project. On a warm wood desk: an open MacBook showing a Figma file with wireframes, scattered sticky notes with handwritten ideas, a coffee cup with steam, an open notebook with rough sketches, a phone showing reference photos. Soft afternoon window light, real shadows, slightly messy and authentic, not staged-Pinterest-perfect. 1080×1350 portrait crop. No text overlays, no watermark, real lived-in workspace energy.

PROMPT 20|Portfolio hero 圖

用途:個人網站首頁、IG pinned(1500×1000)

A 1500×1000 portfolio website hero composition. Left half: oversized headline in 80pt thin serif "[Designer Name]", below it a one-sentence positioning in 22pt regular: "[Designing tools that help creators ship every day]". Right half: a single asymmetrical floating mockup of [your most representative project] on a soft warm beige gradient background, subtle shadow grounding it. Bottom-left a small "AVAILABLE FOR WORK" 11pt monospace gold pill. Editorial confident composition, lots of breathing space. No navigation bar, no extra logos.

CHAPTER 07 / DATA & RECAP

數據與年度回顧|Prompt 21–25

數據視覺化過去是 AI 圖最弱的一環——數字會錯、軸會亂、圖表會湊。Image 2.0 在 Thinking 模式下對結構化資訊處理大幅提升,OpenAI 官方甚至直接示範用它做 Series A pitch deck slides。

ChatGPT Image 2.0 數據簡報範例|TAM SAM SOM

▲ OpenAI 官方範例:含真實數據與軸標的 pitch deck slide

PROMPT 21|年度回顧資訊圖表

用途:年底總結貼(1080×1350)

A 1080×1350 year-in-review infographic titled "[2026 in numbers]". Top: oversized 84pt thin serif year "2026" with a thin gold underline. Middle: a 2×2 grid of stat blocks, each containing a giant 56pt bold number ([52], [12K], [8], [3]) with a 12pt regular label below ([articles published], [followers gained], [products shipped], [countries visited]). Thin hairline rules between blocks. Bottom: small handle in 11pt monospace gold. Warm off-white background, magazine annual-report style, no decorative graphics.

PROMPT 22|月報 stats card

用途:月底回顧、社群透明分享(1080×1350)

A 1080×1350 monthly stats card titled "[April 2026 · Recap]". Header has the month/year in 14pt monospace gold all caps. Below: 3 horizontal stat rows, each with a left-aligned label in 16pt regular gray, a middle 36pt bold number in dark, and a right-aligned trend indicator (small "+12%" pill in muted green or "−3%" in muted red, 11pt). Categories: [newsletter subscribers], [content shipped], [revenue]. Thin hairline between rows. Footer one-line "[your handle]" right-aligned in 10pt. Warm cream background.

PROMPT 23|Milestone 慶祝圖

用途:粉絲數達標、訂閱里程碑(1080×1350)

A 1080×1350 milestone celebration card. Centered oversized 240pt thin serif number "[10,000]" in warm gold, dominating the canvas. Above it a small 11pt monospace label "MILESTONE" all caps. Below the number a 22pt regular sans-serif descriptor "[subscribers and counting]". At the very bottom, a single line of attribution in 14pt italic Georgia "[Thank you for reading. — your name]". Warm cream background, calm and grateful tone, no confetti graphics, no balloons, no clichés.

PROMPT 24|業務成長圖表(折線圖卡)

用途:年度業績、訂閱成長分享(1080×1350)

A 1080×1350 chart card showing a clean line chart. Title "[Newsletter growth · Jan to Dec 2026]" in 22pt thin serif top-left. The chart fills the middle 60% of the canvas: x-axis labeled monthly Jan–Dec in 11pt gray, y-axis showing values from 0 to 12K in 11pt gray. A single thin gold line ascending steadily across, with one labeled data point ("Aug · article went viral · 8.2K") highlighted with a small gold dot and a 12pt callout. Footnote bottom-right "Source: [your platform]" in 10pt italic gray. Warm off-white background, NYT data-journalism style.

PROMPT 25|訂閱者感謝圖

用途:年底感謝信封面、訂閱回饋(1080×1350)

A 1080×1350 thank-you card to subscribers. Centered: a 56pt thin Georgia serif "Thank you" in warm dark text, italics. Below: a single hand-drawn-style gold line illustration of a small envelope. Below that: a 16pt regular sans-serif paragraph (3 lines) of personal thanks "[Custom message — to everyone who reads this newsletter, who shares it with friends, who replies with one-line feedback: this whole thing only exists because of you.]". Bottom signature "— [your name]" in 14pt italic. Warm cream background, calm intimate tone, no decorations.

CHAPTER 08 / EVENTS & STORIES

活動、限動與系列封面|Prompt 26–30

最後這五個是會反覆使用的「模板型」素材:活動海報、限動模板、podcast / newsletter 封面、系列文章封面組。重點是建立可複製的 spec,讓你以後只要換變數就能用。

▲ OPENAI 官方示範:複雜版面與資訊圖表

PROMPT 26|工作坊活動海報

用途:開課、工作坊宣傳(1080×1350)

A 1080×1350 minimalist event poster. Top: small label "WORKSHOP · ONLINE" in 11pt monospace gold, all caps. Center stage: 64pt thin serif title "[How to redesign your portfolio in 7 days]". Below it a 18pt regular sans-serif subline "[For mid-level designers who feel stuck]". Lower third: 3 detail rows in 14pt monospace, left-aligned: "DATE · [June 12, 2026]" / "TIME · [8 PM Asia/Taipei]" / "PRICE · [Free with newsletter signup]". Bottom-right small CTA pill "RSVP →" in gold rounded corners. Warm cream background, magazine event-flyer composition, no decorative graphics.

PROMPT 27|IG Story 模板(直式)

用途:限動發文模板(1080×1920)

A 1080×1920 Instagram Story template. Warm off-white background. Top safe-zone area (top 25%) reserved with a small 11pt monospace label "TODAY". Center area: a 38pt bold sans-serif headline "[New article is live]" with a 16pt sub-line below "[Read it on the link in bio]". Bottom safe-zone (bottom 20%) clear for taps. Single gold accent: a small thin arrow pointing down-left to suggest a swipe. Composition leaves clean upper and lower margins for IG UI overlay. No watermark, no extra graphics.

PROMPT 28|Podcast 封面圖

用途:podcast cover art(3000×3000,Spotify/Apple 格式)

A 1024×1024 podcast cover art (will be scaled to 3000×3000). Warm dark background (#14110d). Centered composition: a single oversized abstract gold geometric mark (a stylized waveform or open quote glyph) taking up the upper 40%. Below it the podcast name "[SHOW NAME]" in 88pt bold condensed sans-serif white, tightly tracked. Below that a 16pt monospace gold tagline "[BY YOUR NAME · DESIGN CONVERSATIONS]". Strong silhouette that reads at 64×64 thumbnail size, balanced negative space, no busy patterns, no extra logos.

PROMPT 29|Newsletter 封面圖

用途:每期 newsletter header(1500×750)

A 1500×750 newsletter masthead designed to look like a printed editorial paper. Top thin gold horizontal rule. Left-aligned: 11pt monospace gold "ISSUE 028 · [APR 27, 2026]", below it a 56pt thin Georgia serif title of this issue "[Why your portfolio looks generic]". Bottom thin gold rule. Right-side: a single small abstract gold mark (the publication's icon). Background is warm cream, paper-like with very subtle texture. Overall feel: NYT print masthead. No decorative elements, no extra navigation, no logos beyond the single mark.

PROMPT 30|系列文章封面組(一致風格 8 張)

用途:8 集系列、IG 連續貼文(1080×1350 × 8)

Generate 8 cohesive cover images for a series titled "[Designers I Admire]". Each is 1080×1350 with this exact spec: warm cream background, top-left 11pt monospace gold "VOL. 0X · [DESIGNER NAME]", center oversized 84pt thin Georgia serif first letter of the designer's name as a drop-cap, below it the full name in 28pt regular sans-serif. Bottom-left small icon row: 14pt monospace tags like "INTERVIEW · 2026 · [field]". Identical layout grid, identical typography hierarchy across all 8 covers. Only the letter and name change. No watermark, no decorative borders.

CHAPTER 09 / LIMITS & ADVICE

限制、價格與設計師應用建議

Image 2.0 不是萬能的。在你把它整合進日常社群工作流之前,這幾個限制必須清楚:

LIMIT 01 / 品牌 logo 還是不能直接交給它

ZDNet 實測指出 Image 2.0 仍無法準確還原既有品牌 logo(包括 ZDNET 自己的)。模型理解 logo 概念,但無法重現精確向量造型與專屬字體。如果你的素材需要放真實品牌標誌,還是得在 Photoshop 或 Figma 後製合成。

LIMIT 02 / 價格與生成速度

免費版每天大約 2 張的額度,Plus 訂戶(每月 USD 20)可以無限生成 Instant 模式、解鎖 Thinking 模式。API 計費為每百萬輸入 token USD 8、輸出 token USD 30,單張成本約 USD 0.04–0.35。生成速度 Plus 上 30–60 秒一張,比 FLUX、Nano Banana 2 慢,要批次跑就得規劃好時間。

LIMIT 03 / 內容政策比開源模型嚴

某些在 Stable Diffusion 上能跑的創意 prompt(特別是名人、政治、敏感主題)會被擋下。這對社群素材通常不是問題,但如果你要做 meme、改編公眾人物的 hot take 圖,還是得自己拍或畫。

LIMIT 04 / 風格控制不如 Midjourney 細

指定底片型號、鏡頭規格、特定膠卷顆粒這類 Midjourney 老玩家熟悉的精細控制,在 Image 2.0 上會被理解得比較鬆。它有自己的視覺品味偏好,要強行覆蓋需要更謹慎的 prompt 寫法。對日常社群素材這通常不是缺點,但如果你做極度風格化的視覺內容,Midjourney 仍是更好的選擇。

給設計師的工作流建議

把 Image 2.0 當「素材引擎」用,而不是「最終交付工具」。我自己的工作流長這樣:用 ChatGPT Image 2.0 生第一版(特別是文字密集的卡片、輪播底圖、年度回顧版面),出來後丟進 Figma 對齊網格、把品牌真實 logo 換上、微調字距,10 分鐘出 1 組 8 張的 IG 系列。

關鍵心態是:不要追求單張完美,追求今天能 ship 出去 5 張可用。社群演算法獎勵的是頻率與一致性,不是每張都美得能放展覽。

CHAPTER 10 / TAKEAWAYS

重點整理與延伸資源

ChatGPT Image 2.0 在 2026/04/21 推出,是業界首個內建 reasoning 的圖像模型,特別擅長文字渲染、結構化版面、批次連貫風格——這三個都是社群素材的核心需求。

寫 prompt 用 spec 思維、不用 illustration 思維。指定真實尺寸、把文字用引號鎖死、防呆三件套永遠加上。

Thinking 模式才能解鎖一次 8 張角色與風格連貫的能力,這是 IG 系列輪播、漫畫分鏡、podcast 系列封面的關鍵——只有 Plus 以上付費用戶可用。

品牌真實 logo 仍需後製合成。把它當素材引擎,輸出後進 Figma 對齊與替換,10 分鐘可出一組 8 張的系列貼文。

社群經營的勝負在頻率與一致性,不在單張完美。今天 ship 5 張可用的,比花一整天磨 1 張完美的有用得多。

延伸資源

AI 覺醒設計應用攻略|RAR 設計攻略訂閱方案
訂閱制✨ AI × 設計趨勢

AI 覺醒設計應用攻略|RAR 設計攻略訂閱方案

AI 工具每週都在更新,我幫你過濾雜訊,只整理對設計師真正有用的 AI 應用

AI 工具實測與工作流分享

設計師角度的 Prompt 技巧

每週精選 AI × 設計新知

這 30 個 prompt 是模板,不是答案。

如果你只能挑一個 prompt 從明天開始實作,你會選哪一個?

想清楚了,把 [方括號] 換成你自己的,就去 ship。
社群素材的勝利從來不在一張完美圖,而在你願意每天再 ship 一張。

文章標籤

# Threads# IG 輪播# OpenAI# 設計師工具# 社群經營# prompt# AI 圖像生成# ChatGPT